Our Story: From Startup Dreams to 20-Year Reality
The Beginning: Why We Started This Journey
At We Clean It, our story began with a simple belief: professional house cleaning isn’t just a job, it’s a way to enhance the health and comfort of homes and workplaces. Over 20 years ago, Reggie decided to start a cleaning business, and the rest was history. We leaped, inspired by the clear need for trusted residential cleaning services in Nottinghamshire. Reggie has a few other commercial cleaning businesses, too. This was never a hobby; it was a passion! Louis, Reggie’s son, later joined We Clean It, which now operates as a father-son venture.
The dream was inspiring, and the reality provided us with valuable insights for what we write about them today. We quickly realised that running a successful cleaning business meant far more than dusting and scrubbing; it required business skills, reliable systems, and resilience, and most importantly, honesty and rapport.
Milestones That Shaped Our Legacy
Growing Beyond Just the Two of Us
What started as two people working nonstop grew into a reliable team aligned with our values. Training became central, focusing not just on teaching technique but also on instilling consistency and care. Creating systems for efficient cleaning service management gave us stability and room to expand. That focus on structure fuelled our cleaning business growth, opening doors to end-of-tenancy cleaning, office cleaning, commercial cleaning, student house cleaning, and more specialised services like oven cleaning, garden maintenance, and post-construction cleaning.
Surviving Industry Changes and Challenges
Over the past two decades, the economy has experienced economic downturns, new regulations, and shifting customer needs. Each challenge demanded adaptability. When eco-friendly products and greener practices became essential, we embraced them early. As technology reshaped booking and scheduling, we integrated it into our workflow. These shifts in cleaning industry trends helped us refine our services while staying true to the personal touch clients value.
The Legacy We’ve Built in Our Community
More Than Just Clean Homes: The Relationships
What we’re proudest of isn’t only the sparkling kitchens or fresh-smelling offices, it’s the people. Families who’ve relied on us for years, students returning after every tenancy, and businesses that trust us with their spaces. Relationships have always been the heart of our residential cleaning services, and they’re what keep us motivated every day.
Our Impact on the Local Cleaning Industry
Beyond client work, we’ve shared our experience through cleaning business tips and mentoring. By setting standards in training, reliability, and sustainable practices, we’ve helped raise the bar for cleaning across Nottinghamshire. It’s rewarding to see others adopt practices we’ve championed.
Moments of Pride: What 20 Years Has Given Us
Professional Growth We Never Expected
We started with basic domestic cleaning, but over time developed expertise in specialised services, including end-of-tenancy cleaning, student accommodation, communal area cleaning, and more. Along the way, we became a trusted source for professional cleaning advice, helping clients care for their homes between visits.
Recognition and awards have been welcome, but the real pride comes from knowing our work has supported families, landlords, and businesses. We’ve also grown personally, from cleaners to managers, mentors, and respected voices in our field.
Cleaning Industry Trends We’ve Witnessed and Shaped
Evolution of Customer Expectations
Clients today expect far more than they did 20 years ago. They want flexibility, safety, eco-consciousness, and transparency. Technology has also raised expectations: digital scheduling, online feedback, and faster communication have become the new standards.
By embracing these cleaning industry trends early, we’ve made professional house cleaning more accessible, efficient, and sustainable. Adapting to change has kept us relevant and helped us strengthen long-term relationships.
Reflections on Two Decades of Service
What We Got Right (And Lucky)
We didn’t always know what we were doing. However, we did get some things right: training our staff properly, focusing on reliability, and prioritising our clients. Those decisions, combined with a little luck in meeting the right people at the right time, are what sustained us as successful cleaning business owners.
Looking Forward: The Next Chapter of Our Legacy
Vision for the Future
Our vision is to continue building on this foundation by offering innovative, reliable residential cleaning services, strengthening our eco-friendly approach, and utilising new tools for smarter cleaning service management.
Continuing Our Impact
We’re excited to continue sharing cleaning business tips, mentoring the next generation, and adapting to industry changes. After 20 years, we’re proud of the journey, but our focus is firmly on the future, continuing to deliver excellence and shaping the next wave of cleaning business growth in Nottinghamshire.